Use your Prospect’s Language to Win his Business

I read another story that might quite help build business or get a person to like us. Here goes:

A college student was in a philosophy class, where there was a class discussion about whether or not God exists. The professor had the following logic:

“Has anyone in this class heard God?” Nobody spoke.

“Has anyone in this class touched God?” Again, nobody spoke.

“Has anyone in this class seen God?” When nobody spoke for the third time, he simply stated, “Then, there is no God.”

 The college student did not like the sound of this at all, and asked for permission to speak. The professor granted it, and the student stood up and asked the following questions to his classmates:

“Has anyone in this class heard our professor’s brain?” Nobody spoke.

“Has anyone in this class touched our professor’s brain?”

Again, nobody spoke.

“Has anyone in this class seen our professor’s brain?” When nobody in the class dared to speak, the student concluded, “Then, according to our professor’s logic, it must be true that our professor has no brain!”

The same student received an “A” in the class.

Understanding the worldview of our customers or prospects allow us to communicate with them better as well as fulfill their needs better. In fact, we don’t usually do business with people who don’t “get” exactly what we’re looking for while they are hard-selling their products or services to us. Most of the time, we do business with people we like and trust.

Kindly share this or re-blog or re-tweet if you appreciate it and spread the idea!

 To your success,

 Jake De La Cruz

 © 2014 All rights reserved.

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