Category Archives: Marketing

Buy a Product or Service and the Business is Free

The essence of Network Marketing Business is that we buy a product or service and the business is free. Your business exists as long as we purchase or avail of the products or services. The only difference is that while you own the business, you get the around 20 – 30 % discount on your repeat purchases.

We all purchase products or avail services at one time to test the advertisement which we have come to know about the product or the recommendation made by a trusted friend or colleague. Then when we believe that the product or service is superior or of high quality or better suited for our needs, we use it and even share our experiences to those within our network. See, this is the essence of network marketing: we use products or services then share to other people. It is a word-of-mouth marketing type but the only difference is that we get paid by sharing our experience with it.

We are accustomed to products with a “Buy One, Take One” slogan offered by many establishments or stores, or buy this and get this one is free. But a rare offer has been made through network marketing, buy this product or service and the business partnership is free. No business has been shared this way.

So, when people ask you about the business opportunity you are offering, tell them that if they buy this (whatever you’re offering), the business is free. Though the business is acquired for free, the profits from it will be largely dependent on doing the business as you would a traditional business. Only difference is found here.

Kindly share this or re-blog or re-tweet if you appreciate it and spread the idea!

To your success,

Jake De La Cruz

©2014 All rights reserved.

Different Words, Different Response

When we were starting out in network marketing business and had a good level of training, we made wrong assumptions that we know most about the business and somehow, appeared arrogant that we significantly failed – mostly, because of the words we used like call now for more information, or email me when you have questions or need additional information.

Since, most of the trainings I had were about hard-selling and persuading people to buy into the business opportunity on the spot, I lost the businesses of most of the people I’d like to do the business with – and those that bought into the opportunity never showed up or talked with me again. So, I began searching for books and attended seminars that might shed light to my challenges. Then, most successful salespeople highlighted about the “benefit-oriented” approach than the features-focused ones. They are selling the same product or service and opportunity but different focus or words being used. Here’s a sample:

“If we can show you how to increase your income by $300 per month, would you like us to call you?”

In this case, we are giving the prospect a sense of security. The prospect understands that no one is going to call or high-pressure a sale. He knows that he has the power to arrange further communication or not. We clearly stated our offer in a friendly way and that we have given the prospect choice to make the next move.

We want to build a long-term business, so we must be careful with the choice of words we use in our communication. Words, whether you are aware or not, reveals a lot about our plans, futures and desires. We also use it to generate responses from people we do business with – whether they would continue doing business with us or not. So, carefully craft your words.

Kindly share this or re-blog or re-tweet if you appreciate it and spread the idea!

To your success,

Jake De La Cruz

© 2014 All rights reserved.

How to Use Facebook for Mobile Marketing ebook

  • Get traffic to your website using SEO, social media, and content creation tools.
  • Convert visitors into leads using landing pages, calls-to-action, and smart forms.
  • Turn leads into paying customers using email marketing, list segmentation, and lead intelligence.

Optimize your mobile presence for Facebook users and increase both brand awareness and lead generation. 

Here’s the link to the ebook.

To your marketing success,

Jake De La Cruz

P.S. Kindly share this or re-blog or re-tweet if you appreciate it and spread the idea!

©2014 All rights reserved.

Network Marketing is NOT Network Selling

I’ve been thinking and pondering what most people in network marketing do that make them unsuccessful. One of the worst things that I’ve seen and experienced is selling (hard-selling) to your network.

Here are some of the scenarios for you network marketer:

  • They will join you out of respect for you but they will never do the business with you – you will never have their support.
  • They will not join and eventually, they will dismiss you entirely (I hope not)
  • They will join but will make a lot of excuses for not doing the business.
  • They will be negative and they will not invite their friends, relatives to attend anything related to the company or business – they don’t want them to experience the same way they had.

Now, here’s my thought on network marketing:

“Network Marketing is marketing to your network, not selling to them.”

The idea is only to share to them what products or services available to them through your business (only truth, don’t exaggerate because they will eventually know), ask them if they need such services or products (if not, ask them if they know someone who may need such – you can offer incentive if you like) then let them buy. That’s the reason why people hate to be sold to, they like to buy.

To your MLM success,

Jake De La Cruz

P.S. Kindly share this or re-blog or re-tweet if you appreciate it and spread the idea!

©2014 All rights reserved. 

Marketing is Relationship-Based

marketing is

For me, here is the most misunderstood form of interrupting people. We market our products or services simply because we want to initiate a start of a relationship, not a one-time event or purchase. The reason is when you need a service or product once, you will eventually need it later in life. It may not be for you but for your family members.

Joe Girard

I have read the book shown above. And one of the things that struck me is his Law of 250. It says that every person we encounter influences, on average, in his whole lifetime 250 people. So, if you mess with one customer, you inevitably messed with the other 250. Knowing that allowed me to think well in my interactions with people.

There has been a lot of services and products which people sold me but have never shared or offered to my friends and relatives because of the not-so-good experiences to me. I’m thinking, “I will not allow any of them to experience what I have experienced!” If I really need the product or service, I usually either suffer while looking for the substitute or go to other places or establishments just to avoid the previous person’s face.

So, remember, whenever we market or sell products or services to people, think of long-term relationship with them but more importantly, think of the 250 people they will share to about the experience they had with you.

“People buy from people they like but they become loyal to those who make them feel great or who appreciate their business.”

To your success,

Jake De La Cruz

Kindly share this or re-blog or re-tweet if you appreciate it and spread the idea.

©2014 All rights reserved.