Category Archives: Sales

Share. Ask.

It is wonderful to know how powerful asking could be. If we will not ask, the answer will always be “NO.” There is power in asking. Watch, listen and learn from someone who has been living in faith.

Well, using the principles shared here, I believe what we need is to ask people whether they’d like to join our business or use  which of the products or services we are offering. Learn the lesson well. If we will not ask, the answer will always be “NO.”

Kindly share this or re-blog or re-tweet if you appreciate it and spread the idea!

To your success,

Jake De La Cruz

©2014 All rights reserved.

How to Sell Anything to Anybody (Part II)

how-to-sell-anything

Here are some of the highlights of my readings in this book. This is now the second part of the lessons. I have been reading books so I can have some ideas on how to be successful in all aspects of life especially in business. Here’s the first part if you missed it.

  • Plan your work and work your plan. Be in charge of yourself and of what you do. Figure out the right moves to make and make them. Do good, smart and effective work. Narrow and eliminate the gap between you and the customer. Attitude planning is as much a part of planning your selling day as anything else. The question isn’t how hard we work but how well.
  • Honesty is the best policy. Most people who want to buy want to buy it now. Your customer will like what you’re selling if you like what he has. Turn anger into smile. Turn fear into trust. Turn no into yes. Give a little and you’ll get a lot back. You never get caught by telling the truth – or making a prospect feel good when you stretch it.
  • Never wear clothes that will antagonize your customers and make them feel uneasy. Know your customers, if not by name, at least by style and type. Get them with you from the start and they’ll stay with you.
  • To win, sell the sizzle, not the steak. Look for ways in which you can demonstrate your product and be sure that the prospect participates in the demonstration. More things are bought through emotions than through logic. Think of what excites you about a product, or used to when you first bought it. Then use that experience to sell the excitement, the thrill of owning your product.
  • Know what the customer wants, what he ought to do and what he can afford. Try to find out what’s best for him no matte what he says. The most common reason for losing a customer who seemed really interested is not listening enough, not watching the face and body movements of the customer. Let the customer reveal himself, while you watch and listen, and he’ll lay himself open for the close.
  • Make a friend out of every customer. You never know for sure that a customer is sold until he has the product and you have all the money. However good you are at persuading a customer to buy more, be sure he knows what he has agreed to before it is too late.
  • Send a special thank-you letter after the sale. Service problems and other customer complaints are a normal part of all business, regardless of what you sell. Make customers into believers, believers in you and in your interest in their satisfaction. Keep selling after the close – the money gets even bigger.
  • Nobody sells all alone. Your biggest competitor is yourself – what you can do. Use leverage for your advantage. Cut away the sales resistance. Get all the help you can help – it builds gross and net.
  • Decide what best ways to spend money to get the most money back. Look at the situation in your business and find out what are your best opportunities. Whatever you do should be worth more than what it costs you. Find some ways to do things better by spending enough time thinking about it and get new ideas. Don’t be afraid to do it differently – it’s usually better. The stupidest attitude in the world is saying it can’t be done because it hasn’t been done before. Come up with a better way of reaching and selling to your customers. Always look at new things and ways to try and test the value of what you are already doing. Develop your own methods to bring in the customers and the money. Time and money well invested will build your business tremendously.
  • The process of successful selling means endless use of your mental resources. Everyone you meet can become an important part of your business life. Believe that people can change their lives. If you expect to get more, you have to get more. Make yourself a friend that your customer can trust and believe in. The most valuable asset in the selling business is a customer who trusts you because you helped him get what he needed and wanted. Know what makes you effective. What counts is not what kind of store you work in or what kind of merchandise you sell; what counts is how you treat your customers.

I hope you learned something for the second and last part of the lessons I have for this book. Again, here’s the first part if you missed it.

To your success,

Jake De La Cruz

P.S. Kindly share this or re-blog or re-tweet if you appreciate it and spread the idea!

©2014 All rights reserved. 

How to Sell Anything to Anybody (Part I)

how-to-sell-anything

Here are some of the highlights of my readings in this book. This is just the first part of the lessons. I have been reading books so I can have some ideas on how to be successful in all walks of life especially in business.

  • When a salesman sells, there are no losers; both the buyer and the seller win if it’s a good sale. Understand that selling is a continuing process. Change people by selling them the right way. Feeling sorry for yourself is a trap. The only way to have the right attitudes is to know what the wrong ones are and how you got them and why you keep them.
  • Everyone sells but anyone can learn to sell better. Look back to learn how to look forward better.
  • Think about what you’re trying to say, what you should say and what people wanted to hear. Nobody can be a great salesman without wanting something very much and the more you want it, the more you drive yourself to do what it takes to sell. Thus, you have to want something and know what it is exactly, and see that every move you make as a way of getting whatever it is you want. Knowing what you want will power your drive.
  • A good sale is one where the customer goes out with what he came in for, at a good enough price so that he tells his friends, his relatives and his co-workers to buy from you. Make him a friend and he’ll work for you. Remember, you are selling to another human being.
  • However you feel about yourself or whoever you’re with, don’t let it get away from serving those people, prospects or customers because they are the most important thing in the world to us. Girard’s Law of 250: Everyone knows 250 people in his or her life important enough to invite to the wedding and to the funeral. Every time you turn off just one prospect, you turn off 250 more.
  • It is your business, no matter whom you work for or what you sell. And the better you build it, the more the people you sell become your customers. Every minute you spend looking for ways to avoid working costs you money. What counts most is how smart you work, not where you work. If you do a lot of things to build business, you’ll build business. Use all your time to make opportunities.
  • Make your own prospect lists (have a long one) and develop a system for following up by building up the flow through better and productive ways of filling your time.
  • Make sure everybody knows what you sell. Tell people what you do for a living. Include everyone you know in your prospect lists.
  • Satisfied customers are the best bet for future sales. There is nothing more effective in selling anything than getting the customer to believe, really believe, that you like him and care about him. Have your business cards ready because wherever there are people, there are prospects, and if you let them know you are there and what you do, you are building your business. Try to share or sell everybody you talk to.
  • Send your customers a mail every month. The secret is in how creative and interesting you can make it. If they bought before, they’re your best prospects now. Send useful “how-to’ tips, clip news items. Get your name in front of your prospects whenever you can – and get into their homes.
  • Develop a referral system: whom do you know that would like to get $50 for sending me a sale? A satisfied customer is obviously an easy source of other business. Give people gifts or free services. Ask for referrals.

I hope you learned something for the first part of the lessons I have for this book.

To your success,

Jake De La Cruz

P.S. Kindly share this or re-blog or re-tweet if you appreciate it and spread the idea!

©2014 All rights reserved. 

Network Marketing is NOT Network Selling

I’ve been thinking and pondering what most people in network marketing do that make them unsuccessful. One of the worst things that I’ve seen and experienced is selling (hard-selling) to your network.

Here are some of the scenarios for you network marketer:

  • They will join you out of respect for you but they will never do the business with you – you will never have their support.
  • They will not join and eventually, they will dismiss you entirely (I hope not)
  • They will join but will make a lot of excuses for not doing the business.
  • They will be negative and they will not invite their friends, relatives to attend anything related to the company or business – they don’t want them to experience the same way they had.

Now, here’s my thought on network marketing:

“Network Marketing is marketing to your network, not selling to them.”

The idea is only to share to them what products or services available to them through your business (only truth, don’t exaggerate because they will eventually know), ask them if they need such services or products (if not, ask them if they know someone who may need such – you can offer incentive if you like) then let them buy. That’s the reason why people hate to be sold to, they like to buy.

To your MLM success,

Jake De La Cruz

P.S. Kindly share this or re-blog or re-tweet if you appreciate it and spread the idea!

©2014 All rights reserved. 

Marketing is Relationship-Based

marketing is

For me, here is the most misunderstood form of interrupting people. We market our products or services simply because we want to initiate a start of a relationship, not a one-time event or purchase. The reason is when you need a service or product once, you will eventually need it later in life. It may not be for you but for your family members.

Joe Girard

I have read the book shown above. And one of the things that struck me is his Law of 250. It says that every person we encounter influences, on average, in his whole lifetime 250 people. So, if you mess with one customer, you inevitably messed with the other 250. Knowing that allowed me to think well in my interactions with people.

There has been a lot of services and products which people sold me but have never shared or offered to my friends and relatives because of the not-so-good experiences to me. I’m thinking, “I will not allow any of them to experience what I have experienced!” If I really need the product or service, I usually either suffer while looking for the substitute or go to other places or establishments just to avoid the previous person’s face.

So, remember, whenever we market or sell products or services to people, think of long-term relationship with them but more importantly, think of the 250 people they will share to about the experience they had with you.

“People buy from people they like but they become loyal to those who make them feel great or who appreciate their business.”

To your success,

Jake De La Cruz

Kindly share this or re-blog or re-tweet if you appreciate it and spread the idea.

©2014 All rights reserved.