Category Archives: Systems

Different Words, Different Response

When we were starting out in network marketing business and had a good level of training, we made wrong assumptions that we know most about the business and somehow, appeared arrogant that we significantly failed – mostly, because of the words we used like call now for more information, or email me when you have questions or need additional information.

Since, most of the trainings I had were about hard-selling and persuading people to buy into the business opportunity on the spot, I lost the businesses of most of the people I’d like to do the business with – and those that bought into the opportunity never showed up or talked with me again. So, I began searching for books and attended seminars that might shed light to my challenges. Then, most successful salespeople highlighted about the “benefit-oriented” approach than the features-focused ones. They are selling the same product or service and opportunity but different focus or words being used. Here’s a sample:

“If we can show you how to increase your income by $300 per month, would you like us to call you?”

In this case, we are giving the prospect a sense of security. The prospect understands that no one is going to call or high-pressure a sale. He knows that he has the power to arrange further communication or not. We clearly stated our offer in a friendly way and that we have given the prospect choice to make the next move.

We want to build a long-term business, so we must be careful with the choice of words we use in our communication. Words, whether you are aware or not, reveals a lot about our plans, futures and desires. We also use it to generate responses from people we do business with – whether they would continue doing business with us or not. So, carefully craft your words.

Kindly share this or re-blog or re-tweet if you appreciate it and spread the idea!

To your success,

Jake De La Cruz

© 2014 All rights reserved.

The Real Problem with Network Marketing or Multi-Level Marketing (MLM)

So, what is the problem with MLM or network marketing?

Maybe it’s the structure? But you can’t really take issue with the tiered compensation structure—almost every large sales organization in the world has that same structure. Sales persons get commission, and sales managers, sales directors and VPs get overrides or bonuses on top of that.

Or maybe it’s the fact that you have to pay to participate? But that can’t be it because that’s a standard franchising model. And I assure you, the franchise fee of most traditional franchises dwarf the sign-up cost of any MLM companies in comparison.

Certainly, there are illegal pyramid, or “Ponzi”, schemes. This is where the money is all being made off of signing up other people, with little or no real product ever being delivered. But in spite of whatever perceptions people may have, the fact is that Amway, Excel, Meleleuca, PrePaid Legal, USANA, and many others have sold millions upon millions of dollars of products to happy customers, many of whom are NOT distributors. So, there may be a perception problem. The perception is out of line with the reality.

The real problem with MLM is not MLM in itself because it’s just a business model, but some of the people it attracts. It really amounts to “micro-franchising”. It has a very low cost of entry, with the potential for exceptional and exponential revenue over time, and there are those who achieve that. But the same things that make it attractive attracts many who are NOT really qualified or prepared to become business owners. The most important characteristics of MLM make it attractive to people who:

  • have not done well in their business or profession and have little money saved up to invest
  • have no previous experience in business
  • have no previous sales experience
  • have little or no experience developing business relationships other than that of employer/employee/co-worker
  • are not satisfied with their current income
  • have unrealistic expectations of the amount of work involved compared to the revenue realized

I’m not saying that there’s anything wrong with any of these things, or that this describes even a majority of network marketers—only that it describes a disproportionate number of network marketers, and that many of them never do anything about it.

As a result, many network marketers end up:

  • over-selling the opportunity
  • inappropriately discussing business in social situations
  • coming across as desperate
  • over-focused on new recruits and neglecting existing customers
  • being either inaccurate or deceptive when talking about their business

Again, I’m certainly not saying that this describes a majority of network marketers, but it does describe enough of them to tarnish the reputation of the rest. To pre-judge someone based on the basis of a small minority of people in that group is horribly unfair, but we must realize that most prejudices have some basis in reality, even if it has been slightly distorted.

So what’s the solution?

Network marketing or MLM is a great opportunity for people to have their first business, their first sales role, etc. My point is to recognize it for what it is: it’s a business, and you are a business owner. And if you’ve never owned a business before, if you’ve never done sales before, if you’ve never networked before, you need to learn about how to do so, not just from the network marketing or MLM experts, but from established success in those fields.

Network marketers who are serious about building a business should be reading and learning about business fundamentals, the latest sales and marketing techniques, strategies for networking and business development, etc., not just swapping tips at your team’s weekly or monthly meeting. Act like a small business owner, and people will treat you like one.

 To your mlm success,

 Jake De La Cruz

 P.S. Kindly share this or re-blog or re-tweet if you appreciate it and spread the idea!

 © 2014 All rights reserved.

Network Marketing’s Greatest Hidden Asset

Unlike any other businesses, network marketing or mlm business has one unique asset: once you build it the right way and achieve a critical mass of people consuming or using and sharing your products or services, you can achieve financial freedom and a steady passive income for yourself and the generations to come – as long as the company produces and gives compensation, and your organization keeps on using products or services and sharing them to their networks. That’s one of the most powerful reasons why we are building this business: so that we can have the freedom and means to do whatever good we like to do, whenever and with people we want to spend our time with, and eventually, pass that freedom and wealth to the next generations.

 Most of the network marketing companies designed the business for easy transfer as inheritance to the next generation – once something happened with the person registered. Thus, it’s not like the transfer of a traditional business where there are a lot of transitions that will take place and perhaps, lost much of the customers or clients the previous owners created and maintained. The same people who use and share the products and services will still be there to build their business without even realizing that there was a transition.

 Thus, the greatest hidden asset of network marketing is the ability and potential to build a business empire that will stay for you and your descendants – as long as the company survives recession and you descendants serve your organization in the years after you’re gone. Remember, we are not just building a business; we are helping people achieve their dreams and be the best person they could be, and make the biggest difference in people’s lives. We serve because it’s the only way to become very successful in this business.

 To your mlm success,

 Jake De La Cruz

 P.S. Kindly share this or re-blog or re-tweet if you appreciate it and spread the idea!

 © 2014 All rights reserved.

Building an MLM Business

Network marketing offers an unequaled opportunity to escape the “cubicle nation”, employment or rat race. The best part is that you can start out working the business part-time and very quickly make enough money to quit your job (if and when you are no longer happy with your job). Here are some ideas to remember:

  1. Make a single decision to DO the business – whatever it takes, to learn what you need to learn and to never give up until you reach your goals. Remember Master Yoda’s famous words, “Do or do not. There is no try.”
  2. Be highly efficient and effective in using your money, attention and time if you want to succeed. Be willing to make whatever sacrifices you deem necessary to meet your goals because the residual income of network marketing allows us to make a one-time sacrifice for a long-term reward.
  3. Establish your Daily Operating Procedures and stick to it.
  4. Create and review your goals, educate and self-train, and do the critical things necessary to grow your business through promoting your business, connecting with people, setting appointments and making presentations as well as selling products and sponsoring new distributors.
  5. Prioritize and schedule your tasks and act on it in order of priority. Do not do the second or third things first. Do the first thing on the list first.

 To your mlm success,

 Jake De La Cruz

 P.S. Kindly share this or re-blog or re-tweet if you appreciate it and spread the idea!

 © 2014 All rights reserved.

How to Use Facebook for Mobile Marketing ebook

  • Get traffic to your website using SEO, social media, and content creation tools.
  • Convert visitors into leads using landing pages, calls-to-action, and smart forms.
  • Turn leads into paying customers using email marketing, list segmentation, and lead intelligence.

Optimize your mobile presence for Facebook users and increase both brand awareness and lead generation. 

Here’s the link to the ebook.

To your marketing success,

Jake De La Cruz

P.S. Kindly share this or re-blog or re-tweet if you appreciate it and spread the idea!

©2014 All rights reserved.

The Two Essential Things to Create or Adopt to have in Creating Network Marketing Success

Two of the most important and essential things I look for in an MLM or Network Marketing company are SYSTEMS and CULTURE. These are crucial to your mlm success as I will explain in a while.

Systems are important and, in fact, create a lot of successful millionaires (if not billionaires) around the world already like McDonald’s and other successful big businesses. Here are other ways where systems are being used without even you realizing it. Education has a set of systems which are placed that if you follow what is required of you (like passing your requirements on time, attend classes, pass the exams, etc.), you will graduate on time as well. Transportation systems like the ones used in airports, there are a series of ‘traffics’ or checkings one need to go through before, during and after flight and then you have arrived in your destinations.

A couple of months ago we visited the Enchanted Kingdom based in Sta. Rosa, Laguna, Philippines, a local version of Disney. We rode 10 different set of rides there (most of which are extreme, 9 out of 10) and since there are systems in place, we just needed to fall in line, ride (and enjoy the experience) then get off. That’s what systems do, it makes you enjoy (and achieve your goal) – in this case, a great and life-long unforgettable experience on those great rides we had.

Thus, does the company have systems that allows you to have an easier way to order products or services? Does it have a system that will allow you to achieve your dreams whatever that will be? One that allows you to “graduate” without you even realizing it? Find those systems and use it for your advantage and leverage.

Culture is also one I look for inside the company. The company and the people inside must be respectful no matter what your status in life is and that there must be a positive peer pressure (one that encourages you to achieve your dreams and sometimes, gives you tips and strategies in becoming successful). This is one of the only industries which shares their success secrets for free since they want you to be successful (and uses your success to inspire other people that they can also do it).

In my former employment, I rarely find my boss share to me the secrets to his success (how he got to his position and the paycheck he’s enjoying). Honestly, when you are promoted, are your colleagues genuinely proud of your success? In operating a traditional business, I rarely share my contacts and other trade secrets (way of doing things) to those people I work with for fear of getting cut of my market share. Are you confident sharing your ‘processes’ to your employees? In network marketing, the only way you can be successful is to share to your team all your secrets and processes so that they will know how you think and how you act. When you become successful in this business, your upline leaders and sponsors as well as your crosslines are genuinely happy and proud for your achievements because they know that they are next in line becoming successful. It has a positive pressure since you are in a culture where you know that your interests and success are their concern. If there’s no culture like that in your MLM company, create one if you really love the products and services or join one group who has the culture you want – asking their permission that you’ll join their culture without joining their team.

I cannot stress enough the importance or how vital systems and culture are. But trust me, it will all be worth it. Remember this: Systems will allow you to have a great leverage – one that allows you to build this business without you in it, and culture allows you to encourage your team without you even speaking directly to them – one that you can use when you’re just starting out in the business and when you have no visible success or credibility yet.

Join or follow your company systems, then preserve the “success culture” that your leaders are using to be successful.

To your mlm success,

Jake De La Cruz

P.S. Kindly share this or re-blog or re-tweet if you appreciate it and spread the idea!

©2014 All rights reserved.