Tag Archives: Sowing and Reaping

A Man’s life and character are the result of his own inmost Thoughts and Ideals

James Allen

The philosophy above was as old as civilization, but ever fresh and new. James Lane Allen had proven the truth of it in his own life. He had been very poor in his youth, had none of the advantages so many young men count essential. He had started out with nothing to build on except what was within himself. But he had known what he wanted to do and be; he had kept his dream, his ideal, everlastingly before him; he had tried to live the life he imagined—and in the end, his dream became a reality. As a man thinks, so is he.

Continue reading A Man’s life and character are the result of his own inmost Thoughts and Ideals

Don’t Quit; Persist & Thrive

The words “Don’t quit” have always been spoken many times in most of the seminars given by network marketers or leaders to encourage or give hope to their teams who are struggling in the business. At those events, the impact is good for those who attended – for a while. When those who attended tries to convey the encouragements they got to their teams as well, they usually encounter difficulty of translating that and the only solution is to bring their team the next time.

That strategy is good for those who have the resources and time to attend and train the next time but how can you help your team if they are unable or unwilling to invest the money and resources? Remember, their performance or results will eventually help you in creating that long-term passive income. As Rancho said to his teacher, Viru (in the movie, 3 Idiots), “Unlike you, Sir, I never abandon my weak students.” Thus, we must not abandon those not performing well. We need to help them find their edge or strength and utilize them for their advantage.

Usually, network marketers quit not because of their uplines, companies they partnered with, their team’s performance or any other external challenges they might be facing but because they can’t see that they can’t achieve their dreams through the business opportunity or they have lost hope or even doubting whether they can achieve the freedom they sought in this industry. Thus, internal motivation, showing and helping them experience a certain level of success like successful making of appointment, selling the first product or service, sponsoring and training new people, will give them the boost they would need. Suggest or give them books to read, audio and other things they need. John Maxwell once wrote, “People don’t care how much you know until they know how much you care.” Show you care and most of the time, your team members will not quit. Show also that you are investing in their success by helping them in what they need rather than what they think they need.

Now, no matter the difficulty or whatever happens with the rest of the people in your organization, make a decision that you will persist and thrive in fighting for your dreams. If you can see any other way of achieving your dreams and goals in life, do those first because you don’t want to waste your resources and time in building something you don’t 100% believe. Learn everything about business and not just about network marketing business since you can learn from traditional business and apply it in your MLM business. Another impact of understanding the traditional business is it allows you to have the strategy and the language to give them the proper invitation and motivation to join your team since that will allow you to think the way they think and know all their concerns – and address them without them even knowing it.

Lastly, let us strive to learn and live to be better people – better leader, better parents, better spouse better friend, neighbor, colleague, relative and a better person – because over all, network marketing business is all about people; that’s why it is called a “people business.” The people’s concern comes first before business. If we do it the other way around, before long, the business will crumble since the foundation is wrong.

Kindly share this or re-blog or re-tweet if you appreciate it and spread the idea!

To your success,

Jake De La Cruz

©2014 All rights reserved.

The Lies Of MLM By John Milton Fogg

NOTE: The following is a reprint of an article by John Milton Fogg from Upline Newsletter. Get this into the hands of all your MLM friends and colleagues. You will be doing our Industry a big favor. It’s time to set the record straight and stop perpetuating the mis-information.

The lies that limit the future of Network Marketing began as so many untruths do. They were told initially to bolster up our insecurity — in this case, our industry’s perceived lack of self-esteem. The lies were harmless “little white” (i.e. “okay”) ones, meant to make us seem bigger and better than we really thought we were. As they always do, the lies backfired. Now, when people ask us about this or that “false-fact”, and we have to admit to their fabrication, we come up looking smaller and worse than we are.


  • “The Wall Street Journal says that “by the year 2000, 60 to 70 percent of all goods and services will be sold through MLM . . .”
  • “Network Marketing is taught at Harvard and Stanford business schools and in numerous other leading colleges and universities throughout the country .”
  • “20 some percent of all the millionaires in America were created through Network Marketing . . .”
  • “John Naisbitt, in his best-selling book, Megatrends, says Network Marketing is the wave of the future . . .”

There are others. These are the leading offenders. I have yet to speak to any group of people about Network Marketing — from established MLMers to the general public — and not be asked about one or all of these statements.

Here’s what I say:

According to more than a dozen reporters and staffers, The Wall Street Journal NEVER endorsed Network Marketing or “Network Marketing methods.” Yes, they have reported on some companies. But they certainly never said that MLM would be moving 60-plus percent of all U.S. commerce – goods and services – by the year 2000. They’re not stupid!

The U.S. sells about $6 trillion plus worth of goods and services per year – give and take ten or twenty billion. By the most aggressive accounts, Network Marketing (which for the sake of quoting really BIG numbers must include the Direct Selling industry) accounts for $50 billion in annual sales. More conservative estimates put the figure at a max. of $15 to $20 billion worldwide. Super-conservative folks say MLM is about $10 billion really. Hmmm.

One percent of all U.S. goods and services would amount to $55 billion. 50 percent — 10 to 20 percent less than the journal was falsely quoted as saying — would be $3 trillion. Not bad growth for nine years!

Okay — get our calculators. This is a lie of the lowest order; not even creative — just stupid. If someone tried to sponsor you, boastfully claiming he or she made $30,000 per month, and you discovered that he or she really made one percent of that — or $300 — what would you think of that person? Enough said.

Network Marketing IS NOT taught at Harvard and Stanford business schools — nor in “numerous other leading colleges and universities throughout the country”. Truth is, most of them detest us. They don’t understand us and do not care to. As Harvard ‘B’ School professor Thomas Bonora recently said in an article in Marketing News:

“We do not teach such methods [MLM] at the Harvard Business School; they are not part of the curriculum; to my knowledge, they are not taught at this or any other reputable business school in the country . . . Multi-Level Marketing schemes, like chain letters and other devices, sometimes are at the borderline of what is legal — and over the borderline of what is ethical . . .”

He concluded by saying that examples of legit MLMs are few and far between. Not a glowing endorsement for such a valuable curriculum. Harvard has reviewed a case study of Mary Kay Cosmetics. Also, there are courses in “Networking” as it pertains to management resources. That’s it. Stanford refuses to discuss the subject.


20 percent of all the millionaires in America WERE NOT created through Network Marketing. By most accounts, as many as 90 percent of them were created through real estate, 90 plus 20 equals 110, and that kind of math would get an F in any school — even Harvard ‘B’. And how many millionaires came from manufacturing or distribution (the family Walton of Walmart — $25 billion plus) . . . ? High-tech . . . (Bill Gates of Microsoft, the richest man in America — and the 300-plus millionaires his company has created . .or Ross Perot)? Franchising (Mrs. Ray Kroc of McDonald’s) . . . ? Entertainment . . . ? Etc. . . . ?

We’ve got lots of men and women who make a million dollars a year in this business. Many more who’ve made $1,000,000-plus in their Networking careers.

But . . . 20 percent of all the millionaires in the U.S.? Please, use some common sense. The only possible reason I can think of as a basis for the existence of this 20 percent figure is that the founders of Amway, Rich Devos and Jay Van Andel, have a combined net worth in excess of $6 billion. That’s 6,000 millionaires right there. Maybe that’s where the 20 percent comes from.

John Naisbitt NEVER mentioned Network Marketing in Megatrends, Megatrends 2000, Megatrends for Women, nor anywhere else for that matter. I can’t even find a mention in back issues of his far more liberal Trend Letter. (If you can, please let me know.) I called him and asked him for his opinion on MLM and he said — well, his people told me — he didn’t have one. There is no listing of Network Marketing or MLM in any index of a Naisbitt book. The references he makes to Networking are many. The use of them by MLMers are convoluted mis-quotes and rubbery stretches of the truth.

A good friend of mine — a leading MLM trainer and acknowledged expert who is depended upon by many people as a source of “how-to truth” about this business — recently sent me a generic prospecting product, proudly offering it for listing in our Upline Resources catalog. Sadly, I can’t offer it — because it includes every one of the above lies. If this garbage (it’s much nicer to use then the affected French pronunciation) finds its way into this guy’s repertoire, how many others are running around saying this stuff? We’ve got to paper-train this industry! You can’t build lasting relationships with people — let alone government regulators and the press — with lies. You will be found out — and when you are, your stock, and the stock of the entire industry, will go way down.

The truth is, there is so much that’s positive to be shared about Network Marketing — facts, not even opinion, much less lies. You may make a sale with a lie, but you won’t create a customer, and you certainly won’t build a successful Network of Distributors. What you’ll make is a house built on get-rich-quick-sand.

Please: Do not say false and misleading things about Network Marketing to anyone. If you are insecure about the legitimacy of this business and feel the need to bolster up your courage and confidence — please shut up ’till you bone up and grow up. If you need credible stuff to say about MLM, read Upline

  • John Kalench’s Being The Best You Can Be In MLM and The Greatest Opportunity in the History of the World
  • Burke Hedges’ Who Stole the American Dream?
  • Jeff Babener and David Stewart’s books, brochures and tapes . . . .

And there are others out there — lots of them. I urge each of you to quash the lies you find out there. Tell the truth. Honesty is and always will be the very best of policies. For my part, I will continue to set the record straight every chance I get. Integrity is our most precious asset. Like our bodies, it requires proper diet (the truth) and exercise (telling it) to become healthy and prosper.

To your mlm success,

 Jake De La Cruz

 P.S. Kindly share this or re-blog or re-tweet if you appreciate it and spread the idea!

 © 2014 All rights reserved.

The Price of Network Marketing

Let me share these real-life stories. I hope you will learn some stuffs in building your MLM or Network Marketing business.

Mark Yarnell was a minister in a small town in Texas. He was headed for bankruptcy and was about to lose his car and home. He was looking for a way out and discovered network marketing. Good thing, he had a wise sponsor.

His sponsor gave Mark what he called “THE PRICE OF PROMISE”.

The promise is: “This business can set you free financially in one to three years.”

The price is: “To succeed, you will have to face and conquer 4 major enemies.”

Mark said, “Deal.”

Mark invited 200 friends over to his house to watch a video. 80 of them said “No, not interested”

 Mark had encountered ENEMY #1: Rejection.

 He thought, “No problem. My sponsor warned me about that. But I still have 120 people who are confirmed to come over.” Then, only 70 showed up.

 Mark had just encountered ENEMY #2: Deception.

 Mark thought, “No problem. My sponsor warned me about that. At least those 70 people watched the video!” And, 57 said “Not Interested”.

 Mark had just encountered ENEMY #3: Apathy.

 Undaunted, Mark thought, “No problem. 13 people DID sign up!” Worse thing happened! 12 of them dropped out of the business shortly afterwards!

 Mark had just encountered ENEMY #4: Attrition.

 Attrition had left Mark with just one serious associate. To cut the story short, to this day, that single distributor earns Mark over $50,000 per month.

You may have heard of Bill Britt, one of the most successful distributors in Amway. Some years ago, 20/20 did a feature story on Amway. The story spent 19 minutes interviewing whiners and complainers – distributors who had failed. They showed garages full of products they couldn’t sell. During the last minute of the show, Mr. Britt was interviewed in front of his palatial home. He was asked, “Mr. Britt, this business has obviously worked for you. What’s your secret?”

He replied, “There is no secret. I simply showed the plan to 1200 people. 900 said, ‘No’ and only 300 signed up. Out of those 300, only 85 did anything at all. Out of those 85 only 35 were serious, and out of those 35, 11 made me a millionaire.”

Another one is Jason Boreyko, co-founder of New Vision, who told this story. When he was a distributor in Matol, he signed up 50 people. He heard a lot of “No’s” on the way to those 50. Jason took one man, who he knew would be terrific in the business, to lunch and told him about the business. The man said “No”. Jason took the man to lunch again the next month and gave him some updates. Once again the man said, “No”. Jason sent him some more information and took him to lunch again the next month. Again the man said, “No”. That went on for six months. The seventh month, something had changed for the man, and he said, “Yes”. He made Jason over one million dollars.

While starting Amway, Rich DeVos and Jay Van Andel, America’s eleventh richest entity, recruited 500 people. 495 dropped out. The five that didn’t quit, built Amway. All $7 billion of Amway’s business was built under those 5 people.

Jeff, the top money earner in Mannatech, signed up 27 people his first month. One might think that he is especially talented at sponsoring. Actually, Jeff will be the first to tell you that he is not talented at all. In fact, he feels that he did very poorly. To recruit those 27, Jeff talked to 2000 people that first month. And of the 27, the only one who did anything significant with the business was Ray Gebauer, who has more than half of Mannatech in his downline. Jeff’s word to you is this: The numbers never lie. Pick your goal and then get into massive action. If you talk to enough people, you will make it!

Here’s the lesson: Your success is directly related to the degree to which you are willing to work to find others like yourself who are committed to succeed. Mark Yarnell’s odds were 1 in 50. Jeff’s were really 1 in 2000. Would you be willing to go through 200 people to find the 1 who will make you $50,000 a month? Or go through 200 people to become a millionaire? Or hear “No” uncounted times to sign up 50 people and find that million dollar person? I hope you will. It’s easier when you know the odds up front.

But here’s the catch: You have your own set of odds – and you won’t know what they are until AFTER YOU’VE SUCCEEDED…

So if you’ve gone through 50 or 100 people and you haven’t found 1 serious person yet, you can either, give up and assume the business doesn’t work, or recognize that you are working through your own numbers.

Are you willing to find out what your own set of odds is? This means that you must pay the price for freedom. Despite where your skill level is, your success is assured if you talk to enough people. And as your skill improves, so will your odds.

There is no such thing as luck in this industry. Winning big is a matter of being willing to pay the big price. Will you? Your future is in your hands! The choices which you make today will determine the course of your entire future.

 To your mlm success,

 Jake De La Cruz

 P.S. Kindly share this or re-blog or re-tweet if you appreciate it and spread the idea!

 © 2014 All rights reserved.

The Real Problem with Network Marketing or Multi-Level Marketing (MLM)

So, what is the problem with MLM or network marketing?

Maybe it’s the structure? But you can’t really take issue with the tiered compensation structure—almost every large sales organization in the world has that same structure. Sales persons get commission, and sales managers, sales directors and VPs get overrides or bonuses on top of that.

Or maybe it’s the fact that you have to pay to participate? But that can’t be it because that’s a standard franchising model. And I assure you, the franchise fee of most traditional franchises dwarf the sign-up cost of any MLM companies in comparison.

Certainly, there are illegal pyramid, or “Ponzi”, schemes. This is where the money is all being made off of signing up other people, with little or no real product ever being delivered. But in spite of whatever perceptions people may have, the fact is that Amway, Excel, Meleleuca, PrePaid Legal, USANA, and many others have sold millions upon millions of dollars of products to happy customers, many of whom are NOT distributors. So, there may be a perception problem. The perception is out of line with the reality.

The real problem with MLM is not MLM in itself because it’s just a business model, but some of the people it attracts. It really amounts to “micro-franchising”. It has a very low cost of entry, with the potential for exceptional and exponential revenue over time, and there are those who achieve that. But the same things that make it attractive attracts many who are NOT really qualified or prepared to become business owners. The most important characteristics of MLM make it attractive to people who:

  • have not done well in their business or profession and have little money saved up to invest
  • have no previous experience in business
  • have no previous sales experience
  • have little or no experience developing business relationships other than that of employer/employee/co-worker
  • are not satisfied with their current income
  • have unrealistic expectations of the amount of work involved compared to the revenue realized

I’m not saying that there’s anything wrong with any of these things, or that this describes even a majority of network marketers—only that it describes a disproportionate number of network marketers, and that many of them never do anything about it.

As a result, many network marketers end up:

  • over-selling the opportunity
  • inappropriately discussing business in social situations
  • coming across as desperate
  • over-focused on new recruits and neglecting existing customers
  • being either inaccurate or deceptive when talking about their business

Again, I’m certainly not saying that this describes a majority of network marketers, but it does describe enough of them to tarnish the reputation of the rest. To pre-judge someone based on the basis of a small minority of people in that group is horribly unfair, but we must realize that most prejudices have some basis in reality, even if it has been slightly distorted.

So what’s the solution?

Network marketing or MLM is a great opportunity for people to have their first business, their first sales role, etc. My point is to recognize it for what it is: it’s a business, and you are a business owner. And if you’ve never owned a business before, if you’ve never done sales before, if you’ve never networked before, you need to learn about how to do so, not just from the network marketing or MLM experts, but from established success in those fields.

Network marketers who are serious about building a business should be reading and learning about business fundamentals, the latest sales and marketing techniques, strategies for networking and business development, etc., not just swapping tips at your team’s weekly or monthly meeting. Act like a small business owner, and people will treat you like one.

 To your mlm success,

 Jake De La Cruz

 P.S. Kindly share this or re-blog or re-tweet if you appreciate it and spread the idea!

 © 2014 All rights reserved.

Network Marketing’s Greatest Hidden Asset

Unlike any other businesses, network marketing or mlm business has one unique asset: once you build it the right way and achieve a critical mass of people consuming or using and sharing your products or services, you can achieve financial freedom and a steady passive income for yourself and the generations to come – as long as the company produces and gives compensation, and your organization keeps on using products or services and sharing them to their networks. That’s one of the most powerful reasons why we are building this business: so that we can have the freedom and means to do whatever good we like to do, whenever and with people we want to spend our time with, and eventually, pass that freedom and wealth to the next generations.

 Most of the network marketing companies designed the business for easy transfer as inheritance to the next generation – once something happened with the person registered. Thus, it’s not like the transfer of a traditional business where there are a lot of transitions that will take place and perhaps, lost much of the customers or clients the previous owners created and maintained. The same people who use and share the products and services will still be there to build their business without even realizing that there was a transition.

 Thus, the greatest hidden asset of network marketing is the ability and potential to build a business empire that will stay for you and your descendants – as long as the company survives recession and you descendants serve your organization in the years after you’re gone. Remember, we are not just building a business; we are helping people achieve their dreams and be the best person they could be, and make the biggest difference in people’s lives. We serve because it’s the only way to become very successful in this business.

 To your mlm success,

 Jake De La Cruz

 P.S. Kindly share this or re-blog or re-tweet if you appreciate it and spread the idea!

 © 2014 All rights reserved.

Building an MLM Business

Network marketing offers an unequaled opportunity to escape the “cubicle nation”, employment or rat race. The best part is that you can start out working the business part-time and very quickly make enough money to quit your job (if and when you are no longer happy with your job). Here are some ideas to remember:

  1. Make a single decision to DO the business – whatever it takes, to learn what you need to learn and to never give up until you reach your goals. Remember Master Yoda’s famous words, “Do or do not. There is no try.”
  2. Be highly efficient and effective in using your money, attention and time if you want to succeed. Be willing to make whatever sacrifices you deem necessary to meet your goals because the residual income of network marketing allows us to make a one-time sacrifice for a long-term reward.
  3. Establish your Daily Operating Procedures and stick to it.
  4. Create and review your goals, educate and self-train, and do the critical things necessary to grow your business through promoting your business, connecting with people, setting appointments and making presentations as well as selling products and sponsoring new distributors.
  5. Prioritize and schedule your tasks and act on it in order of priority. Do not do the second or third things first. Do the first thing on the list first.

 To your mlm success,

 Jake De La Cruz

 P.S. Kindly share this or re-blog or re-tweet if you appreciate it and spread the idea!

 © 2014 All rights reserved.